From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.Pure Fishing, Inc. is a leading provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Chub, Fenwick, Greys, Hardy, Hodgman, Johnson, JRC, Mitchell, Penn, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, and Ugly Stik. Pure Fishing, Inc. is part of Newell Brands Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Newell Brands. For Savings on your orders use Free Coupons and Promo Codes from K4Coupons.com